An Invitation to Join
Sherra Cameron
REALTOR® | DFW Metroplex | Collin, Dallas & Denton Counties | REAL Brokerage
DFW Ranking
Top 3%
of REALTORS® in the market
Joining the right brokerage can change your financial trajectory. Joining the right mentor can change your career. This overview shares both opportunities with you.
The Brokerage
Why REAL Is Built Differently
85/15
Commission Split
From Day One
From Day One
$12K
Annual Cap — Then
100% to You
100% to You
$0
Monthly Desk Fees
or Franchise Royalties
or Franchise Royalties
REAX
Publicly Traded
on NASDAQ
on NASDAQ
What You Keep
-
85% of every commission from your very first transaction
-
100% of commissions after your $12,000 annual cap
-
No split AND no transaction fee while building to cap—you pay one or the other, not both
-
Only a flat $285 post-cap transaction fee per closing
-
$249 one-time joining fee due at signing, then a $900 annual brokerage fee collected in $300 increments across your first 3 closings each year—so you never pay it all at once
Built-In Wealth Tools
-
Free stock awards when you cap each year (REAX shares)
-
Stock Purchase Plan: invest 5% of commissions pre-cap and receive 10% bonus shares free
-
5-tier revenue share: earn up to $4,000/year per agent you attract to REAL
-
Elite Agent award: up to $16,000 in free stock for top producers annually
-
Personal deal benefit: buy or sell your own home and pay only $290 in total fees—no 15% split to REAL on up to 3 personal transactions per year
Side by Side
How REAL Compares
| Feature | REAL Brokerage | Keller Williams | eXp Realty |
|---|---|---|---|
| Commission Split | 85 / 15 | 64 / 30 / 6* | 80 / 20 |
| Annual Cap | $12,000 | $18K–$25K+ | $16,000 |
| Monthly Desk / Tech Fee | $0 | ~$85/mo | $85/mo |
| Franchise Royalty | None | 6% of GCI | None |
| Post-Cap Transaction Fee | $285/side | Varies | $250 × 20, then $75 |
| One-Time Joining Fee | $249 at signing | Varies by market center | $149 |
| Annual Brokerage Fee | $900/yr — $300 across first 3 closings | Varies by market center | $85/mo ($1,020/yr) |
| Per-Transaction Compliance Fee | $50 per transaction (CBR Fee) | Varies | Varies |
| Agent Stock Ownership | Yes — Multiple programs | No | Yes — ICON program |
| Revenue Share | 5-tier (5-4-3-2-1%) | Profit share model | 7-tier, complex unlock |
*KW split includes 64% agent / 30% market center / 6% KWRI. All figures are published industry benchmarks and may vary. Sources: REAL Brokerage official documentation, Next-Gen Agents, Speicher Group.
SC
Sherra Cameron
REALTOR®
Experience
8+ Yrs Real Estate
15 Yrs Mortgage Banking
DFW Top 3%
15 Yrs Mortgage Banking
DFW Top 3%
Mentorship You Cannot Buy
What You Gain by Joining My Downline
- Open-door access for questions, deal strategy, and real-time guidance whenever you need it
- Optional one-on-one coaching sessions available at your pace—structured support for those who want it, flexibility for those who don’t
- Mortgage expertise most agents never access—learn to save deals and counsel buyers on financing
- 12-month training curriculum: pricing, negotiation, listings, referrals, and more
- A 90-day business plan template available if you want a running start—no quotas, no pressure
- Scripts, templates, and systems that are ready to use, not just concepts
- Pricing strategy and CMA coaching grounded in 8 years of DFW production
- Generational wealth mindset applied to every conversation about real estate
- Insights from Tom Ferry coaching—one of the most respected training programs in real estate—passed directly to you as part of this mentoring relationship
Ready to learn more?
A 30-minute conversation costs you nothing and could change your business significantly. Let’s talk about where you are, where you want to be, and whether this is the right fit for both of us.